Tuesday, November 29, 2016

Saturday's Powerball Lottery Jackpot Now Tops $400 Million

No one took home the Powerball prize on Wednesday, pushing the jackpot up to $403 million, one of the largest in history, game officials said.

The next drawing will be held on Saturday after no lottery players matched the numbers - 07 32 41 47 61, with the Powerball 03 - on Wednesday.

The $403 million jackpot prize is the 9th largest-ever Powerball jackpot and the 13th largest jackpot in U.S. history. The prize will increase as more tickets are purchased for Saturday’s draw.

The jackpot has rolled over twice a week since Sept. 17 when an unidentified person matched all six numbers. The odds of doing so are 1 in 292 million.

Powerball is played in 44 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Players can either buy $2 tickets using their own numbers or have them randomly generated by a computer.

If a single winner claims the jackpot on Saturday’s drawing, they would receive at least $403 million over 30 years or $243.8 million in a lump sum payment, before taxes.

The largest ever lottery prize of $1.6 billion was split between three winning tickets in January.

It is one of several games run by the Multi-State Lottery Association, a non-profit owned and operated by member states’ lotteries.

The Mega Millions lottery, also offered by the association, produced the country’s second-largest-ever prize, worth $656 million, in a 2012 drawing.

For every $1 worth of Powerball sales, half goes to prizes, 40 percent to state governments for causes such as education, and 10 percent to retailers who sell the tickets and other administrative costs.

(Reporting by Rory Carroll and Brendan O’Brien, Editing by G Crosse and Shri Navaratnam)


Trump's Absurd Plan To Dismantle Government's Protections

Donald Trump released a video announcing his agenda for his "first day in office." One of the things he said is, "I will formulate a rule which says that for every one new regulation, two old regulations must be eliminated." Can we count the number of ways this is absurd and dangerous?

Under Trump's 2-for-1 idea, if we want to have a regulation that a company can't store explosives next to an elementary school, we have to eliminate a regulation that protects us from food poisoning AND a regulation that stops companies from taking money out of your bank account for no reason? (Or how about creating fake accounts and charging them fees?)

Or how about we eliminate the regulations requiring seat belts in cars? Or requiring cars to have headlights? There's two more! And think of all the money this would save the car companies! (Ignore the pain and suffering and loss this would cause regular Americans -- that's not money.)

Here's one that can go: eliminate the regulations against defrauding students using high-pressure sales techniques to get them to enroll at scam universities. Or against "financial elder abuse".

Government Is We The People

In the United States government was once supposed to be about We the People organizing to accomplish things that make our lives better. We vote, our representatives impose taxes and spend and make laws and regulations toward that end.

The ongoing corporate/conservative attack on the legitimacy of government and democracy have eroded public understanding of these concepts. Education. Firefighting. Scientific research. Health care. Parks. Transportation. All are core things a government of, by and FOR the people does to make our lives better -- and all are under attack, "privatized" or "eliminated" by representatives who have been "captured" by corporate/conservative money.

Government of, by and for the people by definition stops some people from doing things that hurt others. In particular for this discussion, it stops people who have businesses from defrauding others, harming others, polluting our air and water, selling dangerous products, and other destructive practices. But this means that these people make less money, so they complain, and sometimes they use their money to influence those who would regulate to stop them.

"Burdensome government regulations" all cost companies money: food inspection, clean water, fire codes, zoning rules and drug safety rules. They all "get in the way" of a company scamming, hurting, polluting or whatever makes them more money.

Regulations too often come about as a reaction to something terrible happening. Fire codes came from times when entire towns burned down. Drug-safety rules came from "snake oil" scammers selling poison and leaving town before the damage is done. Seat belt regulations came from terrible traffic injuries and deaths.

Regulations are about "how can We the People do this better?"

The Underlying Assumptions Behind Trump's Absurd Plan

Underlying Trump's plan to "eliminate" government regulations is the premise that "government regulation" is itself a bad thing. And underlying that is the premise that government of by and for the people itself is illegitimate. It gets in the way of business. We the People making decisions interferes with efficient decision-making done for the narrow purpose of making money.

Corporate-financed conservatives will always tell you that government and its regulations are always bad. Government just "interferes" in things it knows nothing about. They will say that government regulations hold back businesses from expanding and hiring and generally getting things done that make money. But these are self-interested complaints from people who make their money scamming or hurting or polluting. People like Donald Trump.

We should see Trump's proposal for what it is. This is not an approach to governing, it is about dismantling what government is for so that an already-wealthy few are free to fleece, scam, harm and and pollute in the name of greed.


Monday, November 28, 2016

Dominic Barton on Disruption and Leadership

By Dennis ZHU, member of the St. Gallen Symposium's global community

Probably few people on this planet are in a better position than Mr. Barton to talk about disruption, not only because McKinsey is known for offering advices to clients searching answers for future challenges, but also because of who he is. Mr. Barton suffered from his personal setbacks of being rejected three times before he could finally become a McKinsey partner in Toronto; he orchestrated his own career disruption to move to South Korea in 2000 when every mentor of him advised against it; after he took office as the Global Managing Director in 2009, he has to lead McKinsey out of the humiliation of insider trading scandals of its former senior partners with the daunting task of firm-wide culture change.

With both authenticity and humility, a rare combination nowadays among leaders, Dominic Barton shared his view on Disruption and Leadership.

In his view the disruption has always been an integral part of human history and always leads to a better way of life later. The biggest challenge of the current disruptive wave is the fast speed of change, which leaves the society little time to develop a new balanced system to prepare the people with future-oriented skills and to absorb the negative shocks of the change.

There are three types of disruption.

The first one is technological disruption, which is not only about internet, but also about material science and biological science. Nowadays, the top three companies in United States are Google, Facebook, and Apple. Compared with the top three in 1990s which were three automakers in Detroit, the Silicon Valley companies have generated the similar amount of revenue but ten-time higher market capitalization with only one tenth of employment. Clearly quite some people have been out of their jobs because of the technological change. Also the progress in biological and medical science has posed fundamental challenges for the society. Scientists have made it possible for human body to live up to 180 years, though the brain can still only live up to 110 years. The longer life expectancy will lead to explosion in human population and an aging society in the same time.

The second one is the global power shift, especially to Asia. There are three countries in Asia which deserve special attention: China, India and Indonesia. With its 250 Million population, Indonesia is going to make its name other than a sleeping giant. Africa is also a very dynamic continent with huge market potential. For example, the yearly number of babies born in Nigeria is more than all of the new-born babies in whole Europe.

The last one is the demographic change in society. The aging population not only makes the existing social welfare system unsustainable but also harms the cohesion in the society. While the older people are generally more risk-averse than the younger ones, they also tend to vote for more conservative policies against change. As reflected in the 2016 U.S. Presidential election and the Brexit, older people seem to favor populism and nationalism respectively, feeling more pains than gains in the process of globalization and uneven distribution of wealth. Because of the increasing number of elderly people in the society, by one-man-one-vote mechanism in the democracy we may ultimately have to face a situation in which the conservative and protective thinking will dominate the direction of the whole society. A relevant question to ask then is whether we should consider assigning more weight to the voice of the younger people to make sure we are oriented more towards the future? The answer is yet to be found.

As controversial as it may seem, disruption is actually quite normal and beneficial, according to Mr. Barton. Nevertheless, disruption is about exclusion. By definition, disruption is about defining new rules in the society and redistributing resources and wealth among people. In contrast, stability is about inclusion, i.e., taking care of the broadest interests to achieve cohesion among people. Mr. Barton gave a two-fold recipe for coping with technological and demographic disruptions: firstly through education and training to upgrade the necessary skill-sets not only for the young and privileged few, but also for people with less resources to adapt; secondly rebuild a viable social net so that people who cannot cope with the changes may still keep their hopes for a decent life. In the end, winners are welcome to take more, but not allowed to take all. As an effort to increase its touch with the broader base, McKinsey aims to expand its talent pool by recruiting some candidates without university degree as well as older candidates with experience in addition to recruitment of university graduates with top academic performance.

As for the global power shift, people are encouraged to know more about the dynamics in Asia by travelling, studying or working for some time there, if not living there. Meanwhile, the St. Gallen Symposium believes how the power shifts from older generations to the next ones will also largely define the future landscape in politics, business and civil society. Since 1970, it has been facilitating cross-generational exchange between Leaders of Today and Tomorrow. Readers are invited to follow and contribute to the debates on the #disruptiondilemma at www.symposium.org/digitalsymposium.

Watch Barton's take on disruption and leadership at the St. Gallen Symposium event, held on 23 November 2016 at the University of St. Gallen, Switzerland, here:


Quality in Digital Advertising: Why We Need A Better User Experience Now

John Murphy, VP of Marketplace Quality, OpenX

Think back, way back, to the early 2000s. Odds are you remember the home page takeovers and painfully irrelevant pop-ups that interfered with your browsing incessantly. We've made a lot of progress over the last decade and a half but even as we succeed at finding new ways to improve digital advertising, new threats have emerged. Malware. Forced redirects. Auto-play audio and video. All of these threats weaken the consumer experience, and ultimately drive them away from publishers.

At many of the biggest advertising events this year, including Cannes and Advertising Week NY, industry players expressed concerns about ad quality and performance. To create an improved user experience that leads to a better ROI, publishers, brands, and technology partners in the middle must all deliver better ads — ones that aren't intrusive and disruptive, but engaging and highly relevant to consumers' current wants and needs.

Zero In On Ad Quality

To some extent, ad quality is subjective; good ads are in the eye of the beholder (or in this case, the consumer). But clearly there are forms of advertising that are objectively bad for the user experience. Display ads that block content or are unsafe (like malware) are plainly unacceptable. They interfere with the publisher-user value exchange, and that can create negative feelings toward both the site and brand.

Another aspect of online advertising that consumers tend to scrutinize is speed. Thanks to fast-loading apps, consumers’ expectations for online and mobile ad experience are constantly rising. It's one of the reasons why many users have resorted to employing ad blockers. To your audience, ads that slow down their experience can be as objectionable as those that might put them at risk. The ultimate goal for sellers and buyers should be to create engaging messaging while also improving ad performance: delivering relevant ads fast. Publishers and technology platforms can help indirectly by educating advertisers on the importance of knowing the weight of an ad and how it could impact load times and user experience.

Mitigate the Effects of Malware

Malicious software is a blight on the digital marketing landscape that continues to spread. Converting publishers from passive players to active participants in improving ad quality and getting full industry buy-in will help to incapacitate malware, but it isn't enough. For example, if a publisher is using the latest browser and operating system, the risk of an attack is much lower, but with programmatic now representing more than two-thirds of all US digital display ad spending, malware can target systems that aren't up to date.

The solution? Many premium publishers are now working with monitoring companies like The Media Trust, on both security and user experience. After that, sites should align themselves with a trustworthy monetization partner for their targeted programmatic campaigns, as this approach protects publishers and brands alike.

The Future of Advertising is Bright

Many wonder what the future has in store. Can we really do enough to effect change? The fact is that today countless publishers aren't fully aware of the types of ads that are running on their sites, how these ads affect page load times, and how they might be degrading the user experience. This lack of insight dramatically reduces their ability to improve the advertising experience, and will continue to do so in the months and years to come.

It's important, therefore, that publishers become active, informed participants in improving ad quality. Take a closer look at what you're putting out into the online world, and prioritize quality assurance and optimization to create a better ad experience for all. The adtech industry can help this along by empowering publishers with better controls and greater visibility into ads that are running to ensure that users are satisfied and that the integrity of the ad marketplace is preserved.

Since the early days of digital publishing, publishers have grappled with the issue of trust. In order to build a loyal audience that's of value to their advertisers, publishers must deliver appealing, informative content that consumers can rely on. At the same time, to maintain their user base and keep consumers coming back, publishers have to serve ads that accurately reflect audience preferences and behavior.

The common thread that ties these two efforts together is quality: quality content, quality ads, and a high-quality user experience. Achieving this doesn't fall to individual publishers, brands, or ad exchanges. Rather, it's a mission for the industry as a whole.

So let's get started.


Sunday, November 27, 2016

Give Thanks to Success - Validate your Unsung Heroes

In a prior post Success: Circumstantial or Choice, I highlighted - Choice not Circumstances determines success.

This applies not just to the determination of ones success, but ones choice to influence success of others. What makes you yourself? DNA? Pre-instincts (acquired subconsciousness)? Knowledge learned in life? The web is filled with 'X ways to influence your child's success', 'traits of successful people', '26 scientific ways your childhood influences your success', etc. There are some good recent posts on gratitude as well by friends Deidre Paknad and Faisal Hoque.

People help people succeed

Motivational speaker Jim Rohn famously said that we are the average of the five people we spend the most time with. Perhaps true and while linearity can be seductive, the path to success is often non-linear and is a collection of choices, of influences.

Søren Kierkegaard a famous Danish philosopher once said "Life can only be understood backwards; but it must be lived forwards" and was later cited in a famous Stanford commencement speech by Steve Jobs said "You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future." I was reminded of this phrase again as I celebrated a birthday last weekend and reflected back to the dots and connected them backwards.

Thanksgiving offers a great opportunity to reflect and connect the dots looking backwards. To reach out and thank those that have helped you succeed or nudged you on your path to success, success as to be defined by you. It could be a family member, a co-worker, a founder, a team, a teacher, coach.

'Sometimes it's the very people who no one imagines anything of, who do the things no one can imagine' - Alan Mathison Turing

Validate your unsung heroes.

Thank you for reading and sharing if you are so inclined. Have a Happy Thanksgiving.


What the Trump Effect Means for Mortgage Rates Next Year and 5 Years From Now

By Hal Bundrick, CFP

In the week following the election, mortgage rates soared nearly half a percentage point. Average weekly 30-year fixed home loan rates are back above 4% for the first time since July 2015.

Here's a three-minute read on the Trump Effect -- past, present and future -- on mortgage rates.

What happened to mortgage rates right after the election
Investors sold bonds on President-elect Donald Trump's stated goals to lower taxes, boost deregulation and make massive infrastructure investments. A growing economy fueled by government spending could trigger higher inflation, which is a concern for the bond market.

As bond prices fell from the sell-off, yields rose. Higher bond yields equal higher mortgage rates.

What is happening with mortgage rates now
Rates are already taking a breath. After a quick run-up following the election, 30-year mortgage rates are generally holding steady, near 4%.

What will happen to mortgage rates in 2017

The Federal Reserve this week reaffirmed its intention to begin raising short-term interest rates, most likely beginning in December. Following that hike, if it happens, the U.S. central bank's policy-setting Federal Open Market Committee is looking to manage a slow climb in rates.

"The FOMC continues to expect that the evolution of the economy will warrant only gradual increases in the federal funds rate over time to achieve and maintain maximum employment and price stability," Fed Chair Janet Yellen told Congress on Nov. 17. Those moves will influence longer-term rates such as on mortgages to rise as well.

And there's another potential trigger for mortgage rates to move higher.

While Trump hasn't taken a stance yet, Republican party leaders have been vocal about getting the government out of the mortgage business. That could mean redefining the role of the Federal Housing Administration and moving Fannie Mae and Freddie Mac to the private sector.

David Reiss, a professor at Brooklyn Law School, concentrates on real estate finance and community development. He sees the Republican agenda to "reduce the government's footprint in the mortgage market" as a possible catalyst to higher mortgage rates in the future.
"You put the government's stamp of approval on companies like Fannie and Freddie, and it lowers interest rates because they can borrow at a lower rate -- but then the taxpayers are on the hook if things go south, and that was the case in 2008," Reiss tells NerdWallet. "If you reduce the federal government's role in the housing markets, you're going to reduce the likelihood of future bailouts by taxpayers. That's the trade-off."

How high will rates go in the coming year?

"I think you could see rates a half a percent higher from where they are now," says Brian Koss, executive vice president of Mortgage Network in Danvers, Massachusetts. "There's potential for three-quarters to a full point higher."

"We're not jumping to rapid conclusions in our forecast scenario," Douglas Duncan, chief economist of Fannie Mae, tells NerdWallet. "Right now, we've got mortgage rates for 2017 averaging below what the actual numbers are today."

Duncan says Fannie Mae's November forecast is for 30-year rates to average 3.6% in 2017.

Mortgage rates in 5 years
Ten-year Treasury yields, a commonly used benchmark for mortgage rate trends, have soared in the past week, currently yielding about 2.25%. Mortgage rates have mirrored that rise.

Noted bond investor Jeffrey Gundlach, founder and chief investment officer of DoubleLine Capital, predicted Trump's victory in January. In a conference call with investors on Nov. 15, Gundlach made another bold forecast: 10-year Treasury yields could be 6% within five years.

In July 2000 -- the last time 10-year Treasury yields were at 6% -- 30-year mortgage rates were just above 8%.

Perhaps it's a worse-case scenario, but 8% would put us back to the average mortgage rate for the past 44 years.

Hal Bundrick is a staff writer at NerdWallet, a personal finance website. Email: hal@nerdwallet.com. Twitter: @halmbundrick.


The Turkey Farm That Supplies The White House Says It's Humane. See For Yourself.

Warning: This story includes images of dead and injured animals that may be disturbing to some readers.

OREFIELD, Pa. ― Animal advocates on Friday released graphic footage from a celebrated Pennsylvania farm that has provided the White House with Thanksgiving turkeys for over 50 years.

The images show birds with mangled beaks, broken legs, missing eyes, open sores and facial lesions. In one scene, turkeys peck and nibble at a young bird’s festering wound. In another, a decaying carcass rests on the floor among live animals.

The footage was taken at Jaindl Farms, a sprawling turkey operation that raises 750,000 birds a year and also supplies high-end grocery chains including Whole Foods.

It was recorded by members of an animal advocacy group, Direct Action Everywhere, that has launched a petition calling on President Barack Obama to stop accepting turkeys from the farm.

After viewing the footage, David Jaindl, the farm’s owner, invited The Huffington Post to visit and photograph his property ― an exceptionally rare offer in an industry whose operations are usually hidden from public view.

Jaindl said he is “committed to animal welfare” and that the grisly images present an “inaccurate depiction of our farms.” He’s won praise for raising and slaughtering turkeys using practices that inflict less pain than standard industry methods, and his farm has received perfect scores on third-party welfare checks.

But to Wayne Hsiung, an attorney and organizer with Direct Action, this is precisely the point of his group’s investigation. Large industrial farms still subject animals to cruelty and intense suffering, he argued, even when they’re run by people who may mean well.

“A well-managed factory farm is something like a clean landfill,” Hsiung said. “It’s the nature of an industrial farm that it cannot be well-managed from a welfare perspective. It is in the farmer’s interest to confine the animals, to mutilate them and ultimately slaughter them.”

§ 

About 230 million turkeys were slaughtered last year in the United States, and roughly 40 million of those were consumed around Thanksgiving. Virtually all are raised on factory farms, where they’re housed in large barns by the thousands.

Turkeys in close confinement can attack and even cannibalize each other, so it’s typical for farms to amputate their clawed toes and sever or trim their nerve-filled beaks, painful procedures that are performed without anesthetic.

Breast meat is prized, and modern turkeys are bred to grow such large breast muscles that natural mating is difficult or impossible. Instead, human workers must masturbate the male turkeys and forcibly inseminate the hens.

Frightened female turkeys struggle to resist as they are seized and have their sex organs held open by hand for insemination, according to people who have performed the work. Hens can be subjected to this process weekly for over a year.

Jaindl’s farm does not cut off birds’ toes, and it uses an infrared method to trim birds’ beaks that is less painful and more costly than traditional debeaking. But, Hsiung noted, turkey farms with the highest ratings from animal welfare auditors do not alter or mutilate their birds’ beaks at all.

Jaindl said his barns were less crowded than industry standards deem acceptable, and Hsiung agreed. Yet those standards produce bird populations of such generally poor health that the industry’s pre-slaughter mortality rates average 6 to 9 percent.

In other words, recommended industry practice results in about 18 million turkeys dying each year from aggression, disease and other causes. For perspective, that number amounts to about a quarter of all dogs kept as pets in the United States. 

Dr. Greg Burkett, an avian veterinarian, said that crowding, even at industry-approved levels, was likely the root cause of many of the health problems he observed in the images from Jaindl Farms shot by Direct Action. 

“Crowding prevents the birds from getting to food,” he said. “It causes the plucking and feather loss, the skin damage and disease, because the crowding forces birds to be competitive for space and weaker birds get pecked and picked on.”

“It’s a common thing to see out in the industry,” Burkett added. “That doesn’t make it right.”

Temple Grandin, a livestock industry consultant and professor of animal science at Colorado State University, also viewed the footage. “The management of this farm needs to be more conscientious and do a better job of culling and euthanizing sick or injured birds,” she told HuffPost.

 §

Direct Action members practice what they call “open rescue,” meaning they enter farms and remove animals from situations in which they believe the animals are suffering.

On Nov. 9, activists removed three birds from Jaindl Farms, with plans to bring them to a veterinarian and then an animal sanctuary. The group’s volunteers also took photos and videos of the farm, as they had done during past visits dating to June.

Hsiung argued that activists may legally enter farms without permission when they have reason to suspect animal cruelty has taken place, and they have the right to commit more minor infractions ― like trespassing ― to prevent it.

As in many states, Pennsylvania’s animal cruelty law is mostly clear, but gets fuzzy when it comes to farm animals. Abuse and neglect of animals is considered a crime except in the case of “normal” agricultural practices.

“As activists, we want to test that exception,” Hsiung said. “By any definition of the word normal, this is not normal.”

Two of the turkeys they selected had severely injured legs, splayed out at strange angles. One’s skin was oddly pale and discolored. One was caked with feces. All of the birds were weak and bewildered, and could barely stand.

A veterinarian said that two of the turkeys were too unhealthy to survive and they were euthanized. A third is now being cared for at a sanctuary.

Days after the rescue, HuffPost visited Jaindl Farms at the invitation of its owner. As both Jaindl and Hsiung had attested, the housing units did not appear overcrowded by industry standards, and few birds had injuries as severe as those photographed by Direct Action.

Yet not all was idyllic. Here and there were turkeys with visible sores, and in one barn, farm employees rushed in to remove a bloodied turkey whose open wound was being pecked at by two other birds.

Obama has donated all of the dressed turkeys he’s received from Jaindl to local charities. The White House declined to comment for our story. 

A Whole Foods spokesperson denied to HuffPost that it sourced turkeys from Jaindl Farms, but labels on turkeys sold at the grocery chain showed otherwise. Later, the company clarified that it does source turkeys from Jaindl’s free-range barns, which have higher welfare standards and allow the turkeys access to an outdoor pen. None of the adult turkeys in the footage released by Direct Action were from those barns.

Upon learning of the investigation, Jaindl’s legal counsel sent a letter to Hsiung stating that Direct Action members were guilty of “ecoterrorism” and a range of other offenses. “This criminal activity fostered by your organization is reprehensible, and cannot be overlooked,” attorney Joseph A. Zator II wrote.

Hsiung says he’s unmoved. “It shows you the absurdity of the system that they are trying to say that taking an injured animal to the vet, an animal that they have tortured, is an act of ecoterrorism.”

“If we see an injured animal,” he said, “we try and help him out if we can. This is what all good, decent people do. The notion that it should be criminalized is a wonderful example of the bizarre world that animal agriculture has created for us.”

Correction: An earlier version of this story stated that Jaindl Farms also supplies the Kroger grocery chain. It does not.


Thursday, November 24, 2016

Top 5 Marketing Predictions For 2017

Increasing marketing ROI is a challenge for every organization. Startups, in particular, can find creating the right marketing plan a daunting task when building a scalable business. After all, how do you effectively turn your MQLs into converting customers? And how do you manage that growth if you're successful?

Marketing in today's cutthroat environment is definitely no place for rookies. If you're still grasping at the concept of personalization, then you'll be left in the dust by the end of next year. Face down in the dirt with heel marks all over your back, in fact. Sorry kid, but if you want to keep up with the big players, you'll need to stay ahead of the curve with predictive analytics.

Data analysis and processing expert, Dr. Jacob Shama, author of Intelligent Customer Engagement Powered by Predictive Marketing, has got a few tips for you. Specializing in communications, algorithm research and patterns recognition comes in pretty handy when anticipating trends; according to Dr. Shama, here's what's coming in 2017:

1. The Marketing Cloud is Going to Mature

According to Dr. Shama, the marketing cloud will come into maturity in 2017. You know, that utopian place where social media management, content marketing, advertising and automation come together in one fluffy white platform.

The marketing cloud will become more the rule than the exception, adopted and perfected by smaller businesses as well. What does this mean for all those "me-too" startups next year? That it will be harder to gain traction as you compete with companies with better capabilities in existing solutions.

2. The Demand for Data-Driven Marketers Will Balloon

In keeping with recent trends, smart managers will be hiring data-driven marketers to create meaningful customer relationships. Forward-thinking companies are fast realizing that data-driven marketing is the most effective way of predicting consumer behavior.

But hang onto your hats, as predictive marketing technology develops at a greater pace than human ability! The demand for marketers who can handle the quant-side will suddenly outstrip supply. So, if you're great with social and good with words, you'd better brush up your analytical capabilities if you want to stay in the game.

3. Marketers Are Going to Be More Involved in Sales Enablement

By providing continuously more precise data, marketers will become more involved in the sales process. In fact, expect the lines of marketing and sales to blur even further as your organization learns to engage with your customers in one united voice.

There will be a greater integration of marketing and sales and an improved customer journey at every point of contact. Teams will be able to work together more efficiently and customer behaviors will be understood much more clearly. No more MQLs slipping through the cracks.

4. Account-Based Marketing Will Gain More Traction

"When you have so much data about potential accounts, you can just reach out to them, rather than wait for them to approach you," Dr. Shama enthuses. Therefore, it's only logical that ABM will gain more traction in 2017. ABM ensures that your message gets in front of the most relevant people.

No more patiently waiting for your enterprise level clients to drip through a lengthy sales pipeline. Not only that, but you can prune your databases and get rid of campaigns and activities that don't meet your goals. Increase your ROI and send even more targeted messages to your clients.


5. We're Going to See More CMOs Moving to The CEO's Chair

Or, in other words, marketers (data-driven ones) will rule the roost in the 2017 version of The Hunger Games. As technology permits us to harness big data in ways we could never have imagined, there will be no need for a traditional sales department.

CMOs right now are in a perfect position to move into leadership position. They are both on top of the numbers and the data and need to have the soft skills that are so crucial for leadership. "When marketing is becoming so crucial to the success of the organization, it will be natural for CMOs to move up to the top position."

But at least you can't say I didn't warn you. 2017 is set to be a fascinating year, full of technological advances, improved customer experiences, and bloodshed. You may want to enroll in that data analytics class you were thinking about after all.


Tuesday, November 15, 2016

Help! UPS Ruined Bridesmaid's Big Day

When the UPS store slaps the wrong label on Susan Baker's package, it threatens to ruin her daughter's special day. What should UPS do to fix this?

Question: My family and I attended a wedding in Columbus, Ohio, recently. We were coming directly from our vacation in Costa Rica and taking several connecting flights in order to get to the wedding in time.

Our daughter was a junior bridesmaid, and as such, she had a custom-made floor-length black gown. We didn't want to risk losing our wedding clothes with all those flights, so I mailed our clothes via UPS at the UPS Store in Falls Church, Virginia, the day before we left for Costa Rica. The box included her bridesmaid dress, shoes, my formal dress and shoes, plus jewelry.

Related: Frequently asked questions about resolving a consumer dispute.

While we were on vacation, I confirmed with the hotel in Columbus that the package had arrived. I double-checked the UPS tracking number, too.

We arrived at our hotel in Columbus with no time to spare, to get dressed and bring my daughter to the pre-wedding bridesmaid festivities. I opened our box, with the label the UPS Store had printed for me, and it was not our stuff. Someone at the UPS Store had put my label -- after I confirmed it was accurate -- on the wrong box.

Frantically, we went shopping in some boutiques nearby and ended up with an adult black dress that we belted up with gift ribbon and pinned everywhere, to make somewhat fit my nine-year old daughter. We stopped at Payless along the way to the venue to get her some shoes. She missed some of the festivities, but joined in at that point. We then drove to a mall, and I quickly found a dress and shoes for myself.

I contacted the UPS Store, and the store manager acknowledged it was 100 percent their mistake. Once we got home, I followed up a few times both with the store and UPS Store corporate. I feel like the clothes and shipping should be refunded due to their mistake.

Corporate UPS contacted the owner, but they wouldn't be able to compel him to issue a refund since it was a franchise. They would put something on his franchise record, but that was it. I talked again to the manager, who was super nice, and she wished it was her decision as she would have refunded the cost for the last-minute clothes. I tried contacting the owner a few more times, but with no luck. Can you help? -- Susan Baker, Falls Church, Va.

Answer: UPS should have delivered your package to your hotel on time. And if it didn't, it needed to make the situation right for you.

This might have been preventable, but it's hard to know. When I ship a box, I make sure the label is attached before I leave the store or post office. (By the way, the same rule applies to checked baggage. Look for the airport city code, and if you're not sure it's going to the right place, ask.) Had you affixed the label yourself, this might not have happened.

Eventually, UPS returned the package to you with your clothes, shoes and jewelry. You could have asked it to reimburse you for the clothes by appealing to someone higher up at UPS. I list the names, numbers and emails of UPS customer service executives on my site. You can also contact the UPS store through its site.

I don't buy the "franchise-owned" excuse. Corporations do exert some control over their franchisees, and business owners who fail to meet basic customer service requirements could lose their franchise license. Alas, the UPS franchise site is light on details about the standards to which their franchisees are held, but suffice to say, there are standards.)

I contacted the company on your behalf. UPS apologized to you and refunded the costs of packaging and shipping. It agreed to make a notation in the franchisee’s record. The franchisee also contacted you and told you the employee responsible for the incorrect label had been terminated. UPS has refunded your daughter's bridesmaid dress.

After you've left a comment here, let's continue the discussion on my consumer advocacy site or on Twitter, Facebook and Google. I also have a newsletter and you'll definitely want to order my new, amazingly helpful and subversive book called How to Be the World's Smartest Traveler (and Save Time, Money, and Hassle).